This policy is current as at 29/03/2020 10:28pm, AEDT. Please refer to policy library website ( for an updated version.

Social Media Policy

This policy has been developed to provide department employees with standards of use as they engage in conversations or interactions using digital media for official, professional and personal use.

1. Objectives - Policy statement


The Social Media Policy provides guidance and support to all staff as they engage in social media for:

  • official use
  • professional use
  • personal use


The department supports its employees’ participation in social media online applications such as social networking sites, wikis, blogs, microblogs, video and audio sharing sites, and message boards that allow people to easily publish, share and discuss content. Social media provides an opportunity to:

  • engage and interact with our various audiences
  • promote staff expertise


The following five standards apply to employees’ work use and personal use of social media at any time, when it has a clear and close connection with the department. The department will enforce these five standards as and when appropriate. Staff should:

  • always follow relevant department policies including the Code of Conduct.
  • not act unlawfully (such as breaching copyright) when using social media.
  • make sure their personal online activities do not interfere with the performance of their job.
  • be clear that their personal views are theirs, and not necessarily the views of the department.
  • not disclose confidential information obtained through work.

2. Audience and applicability


The terms and conditions contained in this policy document apply to all department employees including staff in schools as well as all casual, temporary and contract staff.

3. Context


Use of web 2.0 technologies/social media is increasingly part of everyday online activities. This policy should be read and interpreted in conjunction with:

4. Responsibilities and delegations


Senior executive and workplace managers are required to ensure this policy is understood by staff working within their area of control.

5. Monitoring, evaluation and reporting requirements


The Executive Director, Communication and Engagement, is responsible for monitoring the implementation of this policy and reviewing its effectiveness, every three years.

6. Contact


Communication and Engagement Directorate
02 9561 8291

7. Implementation date


01 July 2003

Return to top of page